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Founded by Lauren, a fitness enthusiast/baker who started selling cookies at SDSU, Scrumz exists at the intersection of gym culture and dessert culture. Scrumz is a high-protein cookie brand built for people who take their workouts seriously and their desserts just as seriously. No diet-food aesthetics. No compromising on flavor. Just cookies that perform as hard as the people eating them. The brand speaks directly to gym-goers, athletes, and active young adults who are tired of choosing between progress and pleasure. Scrumz is bold, energetic, college founder-led, community-rooted, and built on the idea that good food and big goals belong together.
I translated Lauren's story into a cohesive visual system that communicates trustworthiness and care across every touchpoint. This includes defining the brand identity, designing packaging, and building a scalable design system that lives across social, web, and physical products.
